About Andy Bass, PhD

Dr Andy Bass is the founder and principal of BassClusker Consulting. He works with leaders of successful businesses who are acutely aware of the rapid pace of change in the world. Andy specialises in getting them ahead of the change and bringing their people with them, and he does it in a very unusual way based on finding and using their Hidden Resources – strengths they and their people already have but are overlooking.


Andy has written four books on his approaches, including Start With What Works: a faster way to grow your business, and Committed Action: the three-step method to inspire your people to take ownership and get results.

He has advised leaders on three continents and thirty industries, and has taught executives at Oxford Saïd and Warwick Business Schools.

Andy has worked across a wide range of industries and sectors including professional services, technology, media, health, financial services, packaging, automotive and education. Some of the organizations he has worked with prefer to remain confidential. Those who do not have included Aon Risk Solutions, KPMG, DLA Piper, L’Oreal, AAH Pharmaceuticals, Rieke Packaging, and International Automotive Components Group. While based in the UK, Andy travels extensively, and has worked on projects in the US, France, Germany, The Netherlands, Finland, Mexico, Russia and China.

Renowned international authority on management consulting Alan Weiss says this: “Andy Bass is that rare consulting talent who appreciates the synergy between strategic direction and committed support. He sees the job through until the client sees the practical results.” 

Andy is on the ‘Big Thinkers’ panel of experts for #oglivychange, the innovative behavioural change practice of Ogilvy & Mather. He is an advisory board member for two fast growth companies through the Be The Business Organization and has served as a mentor for start-up acccelerator Entrepreneurial Spark (supported by Nat West). He was a member of the West Midlands Regional Advisory Board of the leadership education charity Common Purpose, is a former Board Director of the business lobbying and networking group Birmingham Forward, and former advisor to the Birmingham Future Mentoring Scheme.

Andy is currently a director of Upcycle, a charity that reconditions furniture and prevents it ending up in landfill.

In addition to his keynotes to business audiences, Andy has spoken at both the Cheltenham and Edinburgh Festivals of Science on aspects of communication and perception. Andrew has a PhD in Software Engineering from Aston University, and a BSc in Computer Science and Ergonomics (the application of human sciences, especially psychology, to design), also from Aston. He is a Visiting Professor in Consulting Practice at Birmingham City University in the Faculty of Computing, Engineering and the Built Environment.

Outside of work, Andy has dabbled in the dangerous world of stand-up comedy (with decidedly mixed results!), and played lead guitar in a tribute band dedicated to the music of Canadian progressive rock band Rush.

The BassClusker A-team

Andy loves collaborating and has a fantastic network of top thought leaders and experts who he brings in to help clients in specific situations.

  • Rory Sutherland
  • Sean Bacon
  • Mark Levy
  • Jurga Zilinskiene
  • Alex Smith
  • Hanifa Shah


Our Guarantee

The quality of our work is guaranteed. If you are not happy with the quality of our work, then you may seek a refund of the whole fee, or a proportion of the total fee reflecting your perception of value rendered. Should a client choose to invoke the guarantee (it’s never happened), we would encourage and welcome them to call and discuss their feedback.

Contact Andy Now To Find Out More