Andrew shares his experience of mistakes he has seen organizations make, and offers suggestions about what can be done to avoid them. The mistakes include things such as confusing their own opinions for those of customers; trying to do too Read More

I need to mention SWOT analysis, because although it’s a limited tool, people often take for granted that it will appear in a strategy process. I usually go along with that, not because I expect it to yield any great Read More

by Andrew Bass  |  Blog, Use in The Next 10 Minutes

Listen to serving government ministers of all political stripes and they will try to convince you of their worth by telling you how much money they have poured into a particular strategic area, usually health, education or policing. It is surprisingly Read More

Have you ever sat through a presentation by a senior executive that contained information of great significance to those in the room – like the imperatives for the company, and therefore for their jobs continuing to be needed – but Read More

I put down my shopping basket at the supermarket, and the assistant said, looking at the bottle of Sauvignon Blanc: “I need to see some ID.” This hasn’t happened in a while; I’m neither Dorian Gray nor Benjamin Button. I Read More