by Andrew Bass  |  Blog, Managing Uncertainty, Strategy

“Those who don’t know history are destined to repeat it.” So said Edmund Burke (and, in an adapted form, George Santayana). The idea that knowing what happened before will tell you what will happen next time is, I suppose, the Read More

by Andrew Bass  |  Aligning Behaviour with Strategy, Blog

I learned this memorable saying from Lt Col. Ivan Yardley of the British Army. In military circles, it acts as a reminder of the danger of a plan based on assumptions about what the other party will do, and as Read More

by Andrew Bass  |  Blog, Managing Uncertainty

In starting this blog, I reviewed a series of newsletters I wrote over the last three years and thought about the ones I enjoyed the most, and then thought about what my clients seem to be most concerned about at Read More