Providing greater value, and therefore getting more, and more profitable sales, depends crucially on how well you understand and fit your offerings to client/customer needs. Andrew uses an example from professional services to show how you can use some well-targeted questions Read More

However well you formulate your strategy, its success or failure is going to depend on how well you translate it for the needs of those who must support it. Andrew discusses some thought experiments to help convey the concept of The Read More

Andrew continues his discussion of keys to foster innovation: Allot and protect time and space away from your routine Improvise the before and after of using your product or service Pay attention to packaging and ease of use Run time-limited Read More

Andrew shares some keys to practical innovation: Don’t think that innovation is just about technology Have a systematic way of turning ideas into reality Treat ideas well, even if they are not yet fully-formed Read More

Although not wildly enthusiastic about systems for grouping people into types, Andrew finally realised that there really are only two types of manager! Here he describes them, explains their characteristics, and suggests you make your hiring and promotion decisions accordingly. Read More